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Theses/Dissertations from 2023

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The Impact of Egypt's Mega Events on Egyptians' Public Mood, Nouran Abass

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The Influence of The Abraham Accords on the Visual Coverage of the Israeli-Palestinian Conflict in Arab Media: A Comparative Analysis, Mona Alsaba

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Poverty Depiction in Egyptian Films Across the Decades: A Comparative Content Analysis of Framing Poor Characters in Egyptian Cinema Between 1955 and 2010, Moustafa Abdelfadil Daly

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Artificially Intelligent Communication: An Exploratory Study on Replika Mobile Application, Nouran El-Ashry

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TikTok Battlefield: Comparative Analysis of English and Arabic Language Representations of The 2022 Russian Ukrainian Conflict On TikTok, Dina Magdeldin Mahmoud ElHawary

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The Impact of Gender Differences and Geographic Locations on Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses/Dissertations from 2022

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Applying the Seven Principles of Learning to Development Communication, Lina Abd El Ghaffar

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Analyzing the News Media Trust at Different Levels and Its Relationship with Civic Engagement, Dina Ahmed Ali

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Communication Fatigue Among Egyptian School Teachers, Nahla El Gendy

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Promoting Climate Change Mitigation & Supporting NGOs: Converging the Theory of Planned Behavior & the Elaboration Likelihood Model, Passant Mostafa Halawa

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Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage, Alaa Ahmed Ali Mahmoud

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Surveillance Culture and Potential Resistance of Social Media in Egypt, Dina Refaei

Theses/Dissertations from 2021

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A Feverish Spring: A Comparative Analysis of COVID-19 News Framing in Sweden, the UK, and Egypt, Hend Abdelgaber Ahmed El-Behary

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Instagram Use and Young Women's Body Image and Self-Objectification In Egypt, Sara Hussein

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Visual Messages of Conflict Reporting on Twitter: Visual Frames and Ethical Standards, Hasan KARADEMIR

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The Power of Nostalgia in Creating Lovemarks for Brands, Sandy Philip

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Impact of COVID Responses on Brand Performance, Emy Rezkalla

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Normalization Through the Visual: How International Media Depicted the Abraham Accords, Mohamed Salama

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Framing of Female Leading Roles in Drama Series on Video Streaming Platforms, Manatalah Soliman

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Online Shoppers’ Priority Attributes in Egypt, Sally Soliman

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The Impact of the Media Coverage of Sexual Violence on its Victims/Survivors, Jaidaa Taha

Theses/Dissertations from 2020

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The representation of veiled versus non-veiled women in advertising:a comparative analysis of local and western brands' Instagram posts, Doaa El-Banna

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Impact of gender, socioeconomic class and product involvement on the portrayal of women in Egyptian TV commercials, Alia El-Mohandes

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Uses and gratifications of social media in the Middle East North Africa region, Yousra Osama Taha

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The utilization of artificial intelligence in online advertising and its perceived effectiveness, Nouran Tahoun

Theses/Dissertations from 2019

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The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt, Islam Nasser Asaad

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An assessment of the Egyptian government's use of public service announcements for development communication, Ghada El Marsafawy

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Factors Affecting Online Services Shopping Behavior: A Study of Egyptian Consumers, Manal Hamdi El-Tahawy

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Framing the forgotten war of Yemen: A comparative study, Omnia Elzahar

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Textual and Visual Representation of Hijab in Internet Memes and GIFs, Omneya M. Nagib Ibrahim

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The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF, Yasmine Kasseb

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Women In Post Revolutionary Egyptian Cinema: Female Centered Film Plots (2011-2018), May M.Kamal

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Advancing the Egyptian Public Broadcaster to Compete in the Digital Era, Maha Sherif Hussein Nagy

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Media piracy in the Middle East: A case study of 2018 world cup, Ruba Sayed

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Reporting On Reporters: Self-Perceptions Of Journalists Towards Their Job Identity In Private Newspapers In Egypt, Bassant Zein Aldin

Theses/Dissertations from 2018

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Cyber-feminism and facebook: A comparative study of Arab Women's Organization activity in Tunisia, Lebanon, and Egypt, Amira Abdlgalil

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Fear appeal message repetition in public service announcements: A cross-cultural comparison, Nihal Elkharadly

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Framing of terrorism and Ethiopian dam on online Egyptian publications and social media, Noha El Tawil

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The role of news media in framing anti-Coptic attacks and Muslim-Coptic relations in Egypt: A frame analysis, Esraa Fayez Mahfouz

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The role of online and social media in combating sexual harassment in Egypt, Mariam Saleh

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Communication for development. Towards effective communication, Mona Ali Soliman

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Corporate social responsibility in the Egyptian banking sector: A study on effectiveness and profitability, Yasmin Youssef

Theses/Dissertations from 2017

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The Syrian public opinion versus frames in news media, Menna-t-Allah Hussein Abd El Rahman

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Objectification of women in the new shaa'by song, Noorhan Gamal Aboubakr

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The perceived professionalism and credibility of citizen journalism in Egypt, Mona Mohamed Naguib Ahmed

Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film, Montiana Bahgat Ashour

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The image of Turkey in Egyptian media: Content and discourse analysis of the coverage in three Egyptian newspapers, Mohamed Moustafa Gameel Ebada

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Use of hate speech in Arabic language newspapers, Sarah Eissa

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Social media references in Egyptian newspapers: The use of Facebook, Twitter, Youtube and WhatsApp in El-Ahram, El-Masry El-Youm and El-Wafd newspapers, Nashwa Mohamed Mamdouh Mostafa El-Degheidy

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The challenges and the policies of media literacy programs in Egyptian schools, Salma Sherif El Ghetany

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Uses and gratification of spiritual and religious music in Egypt: A descriptive analysis study, Hend El-Taher

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Dabiq: A study of the usage of terrorist-produced publications in framing and selective moral disengagement, Nouran Hussein Mohamed Hussein Khalil

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The images of alcohol and abstinence in Egyptian films: A content analysis, Arpi Sarkis Khatcherian

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Framing of charity TV advertisements in Egypt: A content analysis, Maha Sherra

Theses/Dissertations from 2016

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Egyptian public diplomacy: Past performance and future strategies ( case study), Manar Abd El-wahed

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Superhero v bystander effect: Effects of fictional and non-fictional media priming on situational altruism, Nermine Mourad Aboulez

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The integration of children with Autism in the Egyptian society by the use of ICT tools, Aline Bahari

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Framing Arab refugees in global news, Abdulrahman Elsamni

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Profiling movie downloaders in Egypt: Law awareness as an attitudinal factor, Mona Abdelsattar Elswah

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The effect of El Bernameg TV show on Egyptian young viewers’ evaluation of Egyptian media figures, Menna Mohamed Kadry

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Are we intensifying the stigma? A content analysis of movies portraying mental and psychological illnesses in the Egyptian cinema, Caroline Mitry

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Pro-social content in popular animated cartoons viewed by Egyptian children, Lina Nada

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Israeli character depictions in Hollywood films (1948-2008), Hanan Omary

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Food & beverages advertising viewed by Egyptian children: A content analysis, Mona Rady

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Cultivation effects of Saudi newspapers on estimates of expatriate crime, Ahmed Sabri

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Impact of TV terrorism news on Egyptians' perception of national security measures and civil liberties: A cultivation study, Reham Gamal Salem

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Egyptian student perceptions of visual warnings on cigarette packs, Hala Touta

Theses/Dissertations from 2015

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Egyptian presidents' speeches in times of crisis: Comparative analysis, Dina Tawfic Abdel Fattah

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Need for cognition and rumour theory in post-revolutionary Egypt, Lina Ashour

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The uses of smart phones and their sociopolitical implications on Egyptian society, Yousra Mohsen EL Sayed

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Assesing interactivity in the websites of human rights organizations' websites in Egypt, Andalib Mohamed Fahmy

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History and impact of Indian dubbed into Arabic movie channel "Bollywood": Exploratory study, Yara Ayman Yosry Omar

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The coverage of children’s issues in Egyptian Newspapers, Eman Mohamed Serag

Theses/Dissertations from 2014

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The Relationship between Source Credibility and Political Participation: Examining the Egyptian Talk Show “Masr Al Yom” broadcast on Al Faraeen Satellite Channel, Riham Ibrahim Abdel Raouf

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Online privacy issues: Awareness, attitudes, and perceptions amongst internet users in Egypt, Dalia Nagy Khalil Alfred

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University youth and online safety in Egypt: use and trust, Nasser Alsherif

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Political Satire in Egypt after 2011: The effect of the second season of the satirical show “Al-Bernameg” (2012-2013) on the Egyptian audience, Radwa ElGabry

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Revisiting the spiral of silence in a social media environment: Egypt’s 2014 presidential election as a case study, Heba T. Saleh Elshahed

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How Corporate Social Responsibility Affects Employees’ Organizational Commitment: A Study of the Egyptian Market, Yumna Emam

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A model for examining the relation between news media literacy skills, heuristic-systematic news processing and political knowledge levels, Doaa Mohamed Fathallah Rady

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Impact of social media on political participation of Egyptian youth, Sally Samy Tayie

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Egyptian audience’s perception of political satire show: an analysis of the perceived and actual influence of political comedy programming, Dina Mohamed Younis

Theses/Dissertations from 2013

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The diffusion of edublogs among educators in Egypt, Salma Hany Mohammed Omar Abdelrehim

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Perception of women in Egyptian advertising, Alia Mohamed Arafa

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The correlation between television news credibility and the level of fear of crime, Nahla Badr ElDin

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Beyond political Islam: exploring discourses and uses of three popular global Islamic social media initiatives, Dina Mohamed Basiony

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From Islamophobia to Islamistophobia: framing Islamic movements in Egyptian newspapers after the January 25th Revolution, Aisha Essam El-Haddad

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Objectivity in the Shadows of Political Turmoil: A Comparative Content Analysis of News Framing in Post-Revolution Egypt’s Press, Sara Farag Elkamel

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Television human-puppet talk show: sensationalism, conflict and emotional concerns "case study of Abla Fahita Live", Mary Yousry Kamel Habib

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Ousted Egyptian President Morsi in United States Media: A framing analysis of "The Washington Post” and "The New York Times", Salma Hisham Halawa

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A study of official media outlets of Muslim Brotherhood group and Freedom and Justice Party in Egypt, Shaimaa Mostafa Ibrahim

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Constructing an islamist vision: a discourse analysis of Egyptian islamist websites, Youssef Esmat Morshedy

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The Influence of Hekayat Banat on Egyptian Women’s Perceptions of Ideal Relationships and Couples, Yomna Sallam

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Religious minorities in cyberspace: identity and citizenship among European muslims and Egyptian copts, Dalia Yousef

Theses/Dissertations from 2012

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An ethnographic study of the re-conceptualization of opinion leadership via Twitter amongst Egyptian revolutionaries in the post-Jan25 revolution era, Hend AbdAlrahman AbdAlmotagally

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The role and impact of social media on Arab networks on Arab Spring: a case study on the Egyptian Revolution, Mai Nabil Allam

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Credibility of online political news among Egyptian youth, Dalia ElAbd

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Framing of political forces in liberal, islamist and government newspapers in Egypt: A content analysis, Noha El-Nahass

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Impact of Western cultural values as presented in the Egyptian movies, Mariam El Shenawi

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The uses and gratifications of Twitter in Egypt after Jan 25 Revolution, Yousra Habib