Theses/Dissertations from 2024
Solutions Journalism and Climate Change Journalistic Narratives: Comparative Insights from Egypt and the United Arab Emirates, Nouran Nour AbdelGhaffar
Green Fame on TikTok Analyzing digital persuasion appeals on climate change discourse among the public and youth., Sherry Ayad
The Clash of Sustainable Development Goals with the Reality in Egypt: The role of the media on the perception of clean energy implementation., Nourhan Salah Hamed Ebrahim
When and Why Do Arabs Verify? Predicting Online News Verification Intention during the 2023 Gaza War, Menna Elhosary
Theses/Dissertations from 2023
The Impact of Egypt's Mega Events on Egyptians' Public Mood, Nouran Abass
Netflix’s Role in Reshaping the Global Audience’s Perception of Arabs and Muslims, Menatalla Abbas
Poverty Depiction in Egyptian Films Across the Decades: A Comparative Content Analysis of Framing Poor Characters in Egyptian Cinema Between 1955 and 2010, Moustafa Abdelfadil Daly
Artificially Intelligent Communication: An Exploratory Study on Replika Mobile Application, Nouran El-Ashry
TikTok Battlefield: Comparative Analysis of English and Arabic Language Representations of The 2022 Russian Ukrainian Conflict On TikTok, Dina Magdeldin Mahmoud ElHawary
Proletariat Cinema: The Representation of the Working Class In Egyptian Cinema Over 80 Years, Reham Emam
The Role of Online Discursive Action in Subjects' Emancipatory Repositioning in Egypt: Assault Police Case Study, Christine Saad Guirguis MA
The Impact of Gender Differences and Geographic Locations on Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy
The “Made in Egypt” Label Effect on Egyptian Consumers’ Purchase Intention, Mirna Ibrahim Khela
Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix, Layla Umara
Theses/Dissertations from 2022
Applying the Seven Principles of Learning to Development Communication, Lina Abd El Ghaffar
Analyzing the News Media Trust at Different Levels and Its Relationship with Civic Engagement, Dina Ahmed Ali
Communication Fatigue Among Egyptian School Teachers, Nahla El Gendy
Promoting Climate Change Mitigation & Supporting NGOs: Converging the Theory of Planned Behavior & the Elaboration Likelihood Model, Passant Mostafa Halawa
Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage, Alaa Ahmed Ali Mahmoud
Surveillance Culture and Potential Resistance of Social Media in Egypt, Dina Refaei
Theses/Dissertations from 2021
A Feverish Spring: A Comparative Analysis of COVID-19 News Framing in Sweden, the UK, and Egypt, Hend Abdelgaber Ahmed El-Behary
Instagram Use and Young Women's Body Image and Self-Objectification In Egypt, Sara Hussein
Visual Messages of Conflict Reporting on Twitter: Visual Frames and Ethical Standards, Hasan KARADEMIR
The Power of Nostalgia in Creating Lovemarks for Brands, Sandy Philip
Impact of COVID Responses on Brand Performance, Emy Rezkalla
Normalization Through the Visual: How International Media Depicted the Abraham Accords, Mohamed Salama
Framing of Female Leading Roles in Drama Series on Video Streaming Platforms, Manatalah Soliman
Online Shoppers’ Priority Attributes in Egypt, Sally Soliman
The Impact of the Media Coverage of Sexual Violence on its Victims/Survivors, Jaidaa Taha
Theses/Dissertations from 2020
The representation of veiled versus non-veiled women in advertising:a comparative analysis of local and western brands' Instagram posts, Doaa El-Banna
Impact of gender, socioeconomic class and product involvement on the portrayal of women in Egyptian TV commercials, Alia El-Mohandes
Uses and gratifications of social media in the Middle East North Africa region, Yousra Osama Taha
The utilization of artificial intelligence in online advertising and its perceived effectiveness, Nouran Tahoun
Theses/Dissertations from 2019
The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt, Islam Nasser Asaad
The Influence of War Photographs and Hoaxes Within Social Media on The Perception of Reality: The Creation Of ‘Fake News’, Frank Bartscheck
An assessment of the Egyptian government's use of public service announcements for development communication, Ghada El Marsafawy
Factors Affecting Online Services Shopping Behavior: A Study of Egyptian Consumers, Manal Hamdi El-Tahawy
Framing the forgotten war of Yemen: A comparative study, Omnia Elzahar
Textual and Visual Representation of Hijab in Internet Memes and GIFs, Omneya M. Nagib Ibrahim
The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF, Yasmine Kasseb
Women In Post Revolutionary Egyptian Cinema: Female Centered Film Plots (2011-2018), May M.Kamal
Advancing the Egyptian Public Broadcaster to Compete in the Digital Era, Maha Sherif Hussein Nagy
Media piracy in the Middle East: A case study of 2018 world cup, Ruba Sayed
Reporting On Reporters: Self-Perceptions Of Journalists Towards Their Job Identity In Private Newspapers In Egypt, Bassant Zein Aldin
Theses/Dissertations from 2018
Cyber-feminism and facebook: A comparative study of Arab Women's Organization activity in Tunisia, Lebanon, and Egypt, Amira Abdlgalil
Fear appeal message repetition in public service announcements: A cross-cultural comparison, Nihal Elkharadly
Framing of terrorism and Ethiopian dam on online Egyptian publications and social media, Noha El Tawil
The role of news media in framing anti-Coptic attacks and Muslim-Coptic relations in Egypt: A frame analysis, Esraa Fayez Mahfouz
The role of online and social media in combating sexual harassment in Egypt, Mariam Saleh
Communication for development. Towards effective communication, Mona Ali Soliman
Corporate social responsibility in the Egyptian banking sector: A study on effectiveness and profitability, Yasmin Youssef
Theses/Dissertations from 2017
The Syrian public opinion versus frames in news media, Menna-t-Allah Hussein Abd El Rahman
Objectification of women in the new shaa'by song, Noorhan Gamal Aboubakr
The perceived professionalism and credibility of citizen journalism in Egypt, Mona Mohamed Naguib Ahmed
Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film, Montiana Bahgat Ashour
The image of Turkey in Egyptian media: Content and discourse analysis of the coverage in three Egyptian newspapers, Mohamed Moustafa Gameel Ebada
Use of hate speech in Arabic language newspapers, Sarah Eissa
Social media references in Egyptian newspapers: The use of Facebook, Twitter, Youtube and WhatsApp in El-Ahram, El-Masry El-Youm and El-Wafd newspapers, Nashwa Mohamed Mamdouh Mostafa El-Degheidy
The challenges and the policies of media literacy programs in Egyptian schools, Salma Sherif El Ghetany
Uses and gratification of spiritual and religious music in Egypt: A descriptive analysis study, Hend El-Taher
Dabiq: A study of the usage of terrorist-produced publications in framing and selective moral disengagement, Nouran Hussein Mohamed Hussein Khalil
The images of alcohol and abstinence in Egyptian films: A content analysis, Arpi Sarkis Khatcherian
Framing of charity TV advertisements in Egypt: A content analysis, Maha Sherra
Theses/Dissertations from 2016
Egyptian public diplomacy: Past performance and future strategies ( case study), Manar Abd El-wahed
Superhero v bystander effect: Effects of fictional and non-fictional media priming on situational altruism, Nermine Mourad Aboulez
The integration of children with Autism in the Egyptian society by the use of ICT tools, Aline Bahari
Framing Arab refugees in global news, Abdulrahman Elsamni
Profiling movie downloaders in Egypt: Law awareness as an attitudinal factor, Mona Abdelsattar Elswah
The effect of El Bernameg TV show on Egyptian young viewers’ evaluation of Egyptian media figures, Menna Mohamed Kadry
Are we intensifying the stigma? A content analysis of movies portraying mental and psychological illnesses in the Egyptian cinema, Caroline Mitry
Pro-social content in popular animated cartoons viewed by Egyptian children, Lina Nada
Israeli character depictions in Hollywood films (1948-2008), Hanan Omary
Food & beverages advertising viewed by Egyptian children: A content analysis, Mona Rady
Cultivation effects of Saudi newspapers on estimates of expatriate crime, Ahmed Sabri
Impact of TV terrorism news on Egyptians' perception of national security measures and civil liberties: A cultivation study, Reham Gamal Salem
Egyptian student perceptions of visual warnings on cigarette packs, Hala Touta
Theses/Dissertations from 2015
Egyptian presidents' speeches in times of crisis: Comparative analysis, Dina Tawfic Abdel Fattah
Need for cognition and rumour theory in post-revolutionary Egypt, Lina Ashour
The uses of smart phones and their sociopolitical implications on Egyptian society, Yousra Mohsen EL Sayed
Assesing interactivity in the websites of human rights organizations' websites in Egypt, Andalib Mohamed Fahmy
History and impact of Indian dubbed into Arabic movie channel "Bollywood": Exploratory study, Yara Ayman Yosry Omar
The coverage of children’s issues in Egyptian Newspapers, Eman Mohamed Serag
Theses/Dissertations from 2014
The Relationship between Source Credibility and Political Participation: Examining the Egyptian Talk Show “Masr Al Yom” broadcast on Al Faraeen Satellite Channel, Riham Ibrahim Abdel Raouf
Online privacy issues: Awareness, attitudes, and perceptions amongst internet users in Egypt, Dalia Nagy Khalil Alfred
University youth and online safety in Egypt: use and trust, Nasser Alsherif
Revisiting the spiral of silence in a social media environment: Egypt’s 2014 presidential election as a case study, Heba T. Saleh Elshahed
A model for examining the relation between news media literacy skills, heuristic-systematic news processing and political knowledge levels, Doaa Mohamed Fathallah Rady
Impact of social media on political participation of Egyptian youth, Sally Samy Tayie
Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming, Dina Mohamed Younis
Theses/Dissertations from 2013
The diffusion of edublogs among educators in Egypt, Salma Hany Mohammed Omar Abdelrehim
Perception of women in Egyptian advertising, Alia Mohamed Arafa
The correlation between television news credibility and the level of fear of crime, Nahla Badr ElDin
Beyond political Islam: exploring discourses and uses of three popular global Islamic social media initiatives, Dina Mohamed Basiony
From Islamophobia to Islamistophobia: framing Islamic movements in Egyptian newspapers after the January 25th Revolution, Aisha Essam El-Haddad
Objectivity in the Shadows of Political Turmoil: A Comparative Content Analysis of News Framing in Post-Revolution Egypt’s Press, Sara Farag Elkamel
Television human-puppet talk show: sensationalism, conflict and emotional concerns "case study of Abla Fahita Live", Mary Yousry Kamel Habib