Abstract
This study is aimed at determining the main antecedents of the intention to illegally download movies in Egypt. This study examined the role of law awareness in forming the attitude toward illegal downloading and the methods downloaders use to rationalize their act. A model was proposed based on the planned behavior, neutralization and deterrence theories. A sample of 384 Mass Communication students at Cairo University was surveyed. The findings showed that law awareness does not play a direct role in forming attitudes toward movie illegal downloading. Even though the more illegal downloaders were aware of the illegality of movie copyright infringement, the more they perceived the law as deterrent; they continued downloading movies. The results also indicated that perceived deterrence has no direct correlation with attitude. The results showed that downloaders with lower levels of law awareness needed to rationalize their piracy act, which may indicate that they are aware of the immorality of their act regardless of its illegality. In addition, limiting access to movies and failing to provide more legitimate venues may cause more favorable attitude toward the illegal downloading which may represent one of the very few choices left to movie fans. Furthermore, attitude was found to be the strongest determinant of illegal downloading intention. Moreover, the current findings showed that movie downloaders perceived movie piracy as an easy act. The fight against piracy should include non-downloaders also, since this study showed that the societal acceptance was another driving force for movie piracy.
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Graduation Date
6-1-2016
Submission Date
May 2016
First Advisor
Abdulla, Rasha
Committee Member 1
Amin, Hussein
Committee Member 2
Bali, Maha
Extent
131 p.
Document Type
Master's Thesis
Rights
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
Recommended Citation
APA Citation
Elswah, M.
(2016).Profiling movie downloaders in Egypt: Law awareness as an attitudinal factor [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/266
MLA Citation
Elswah, Mona Abdelsattar. Profiling movie downloaders in Egypt: Law awareness as an attitudinal factor. 2016. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/266