Abstract

This study set out to assess the credibility of Egyptian talk show host Tawfik Okasha and how it affects the political participation tendencies of his viewers. The results showed that he was highly rated on the components of expertness and trustworthiness and moderately on the component of goodwill. Overall, Tawfik Okasha was perceived as a credible communicator. Tawfik Okasha’s credibility varied among the different educational levels. He is mostly credible among the “illiterate” and the “less than high school” categories. Compared to the rest of the educational levels, highly educated people do not perceive Tawfik Okasha as credible. Perceiving Tawfik Okasha as credible was found to be associated with active political participation among the respondents. The results also showed that respondents who perceive Okasha as credible are more likely to vote for the candidates he supports. Okasha’s use of nationalist discourse has been shown to enhance his credibility.

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

6-1-2014

Submission Date

May 2014

First Advisor

Hamdy, Naila

Committee Member 1

Keen, Kevin

Committee Member 2

Ismail, Amani

Extent

138 p.

Document Type

Master's Thesis

Library of Congress Subject Heading 1

ʻUkāshah, Tawfīq.

Library of Congress Subject Heading 2

Television talk shows -- Egypt.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

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