Abstract
With the emergence of VOD content worldwide, and its increasing popularity in the Middle East and Egypt, this paper examines the effect of binge-watching the subscription video on demand streaming service “Netflix” on Egyptian Youths’ perceptions and how they perceive the real world. The Study tests both the number of hours spent watching Netflix and the frequency of binge-watching on the impact on perceived reality of societal values, third person effect and the acceptance of controversial societal values in Egypt. It also studies whether the influence of the cumulative long-hours of exposure to Netflix may give a new dimension to the cultivation theory originally coined by George Gerbner in the 1970s.
School
School of Global Affairs and Public Policy
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Graduation Date
Spring 1-31-2023
Submission Date
1-23-2023
First Advisor
Rasha Allam
Committee Member 1
Nadine Elsayed
Committee Member 2
Tara Alkadi
Extent
p. 122
Document Type
Master's Thesis
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
Recommended Citation
APA Citation
Umara, L.
(2023).Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/2178
MLA Citation
Umara, Layla. Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix. 2023. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/2178