Abstract

The Music industry has been a prominent cultural and a communication method throughout the past two decades, with a lot of genres emerging every day. In Egypt, the cradle of civilization has always been innovative with its musical ideas, which helped in the birth of a music genre, Techno-Shaa'by -“also known as Mahraganat - which is a mix between old Folk/Shaa'by music and modern instruments, such as rapping and auto-tuning. However, not all creative ideas are positive. Most of the lyrical content of Techno-Shaa'by Music is about women, women sexualization and objectification. Therefore, this study aimed to understand how the lyrical content affects youth on and how the music is branched within the genre. The study suggested two hypotheses, one was; the more youth listen to this genre of music, the more they tend to objectify women, and two; there is a difference between males and females in perceiving objectification in this genre. Hence, the study conducted a survey on 150 university students and a content analysis on 25 tracks. Nonetheless, the hypothesis was rejected due to the correlation tested which resulted in (r= .043) and (P= .608), meaning that the correlation between both variables is statistically insignificant, as well as rejecting the second hypothesis as there was no difference between males and females in perceiving objectification in Techno Shaa'by songs. On the other hand, the content analysis showed that over 80% of the Mahraganat music under the "women" theme talk about women and their sexuality.

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

6-1-2017

Submission Date

May 2017

First Advisor

Amin, Hussein

Committee Member 1

Allam, Rasha

Committee Member 2

Dawood, Aliaa

Extent

100 p.

Document Type

Master's Thesis

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

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