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  Advertising in the Age of Ad-Blockers

  Hesham O. Dinana

  In the new VUCA (Volatile, Uncertain, Complex, and Ambiguous) world that consumers live in, there are new rules that will reshape all elements of advertising. Many shifts need to be studied and analyzed. These include issues such as consumer migration to the new on-line digital platforms, the changing consumer viewing behaviors, and interaction with content. Advertisers as well as advertising agencies are reshaping their business models and their understanding of the industry future. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touchpoints on how organizations will manage advertising and consumer communication strategies. The author will review the opportunities provided by technology for advertisers to get insights about the digital-age consumer and the threats due to the control tools that consumers can use such as ad-blockers. This chapter will review the impact of ad-blockers on digital ad ecosystem and measures taken by advertisers to fight against them.

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  Translation and North African Letters

  Tahia Khaled Gamal Abdel Nasser

  The chapter examines the traffic between Arabic, English and French, on one hand, and between North African and Latin American literatures, on the other. Examining translation and North African letters, the chapter focuses on South-South cultural transactions by way of Arabic-Latin American literary flows.

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  The Culture Police: Manning the barricades of allowable art and culture

  Ramy Aly

  In this chapter I look at the history and ontology of censorship in Egypt from the Monarchical era to the present. I focus on the post-1952 era and how a tutelary state culture has been deployed as part of a broader cultural militarism. The chapter also covers the legislative architecture that has ensured a stranglehold on the part of syndicates and the creation of a broad range of crimes associated with art and culture production and exhibition.

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  High sensitivity refractive index sensing using an axicon lens structure

  Manar Abdel-Galil, Mohamed Swillam, Yehea Ismail, and DIaa Khalil

  [abstract not available]

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  Latin America and North Africa: Latin American Iconography in Arabic Literature

  Tahia Khaled Gamal Abdel Nasser

  In the nineteenth and twentieth centuries, Latin American writers frequently traveled to North Africa and produced novels and travelogues informed by these encounters. Arab writers, in turn, have drawn upon Latin American literature, culture, and iconography. Examining direct contact between Latin America and North Africa, I turn to Latin American-themed literature from North Africa, focusing especially on Arabic literature. This chapter focuses on Egyptian writer Mohamed Makhzangi’s Laḥaẓāt gharaq jazīrat al-ḥūt (Memories of a Meltdown: An Egyptian between Moscow and Chernobyl), a memoir-cum-travelogue modeled on Gabriel García Márquez’s literary reportage in Relato de un náufrago (The Story of a Shipwrecked Sailor) and La Aventura de Miguel Littín: clandestino en Chile (Clandestine in Chile: The Adventures of Miguel Littín) and Arabic literature that draws upon Latin American literature and iconography, thus fortifying cultural ties between Latin America and North Africa.

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  A Machine Learning-Based Technique for the Classification of Indoor/Outdoor Cellular Network Clients

  Kareem Abdullah, Sara Attalla, Yasser Gadallah, Ayman Elezabi, and Karim Seddik

  [abstract not available]

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  Machine Learning-Based MIMO Enabling Techniques for Energy Optimization in Cellular Networks

  Mariam Aboelwafa, Mohamed Zaki, Ayman Gaber, Karim Seddik, and Yasser Gadallah

  [abstract not available]

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  Application of response surface model for sizing solar thermal energy system at residential scale during the early design stages

  Mohamed Hany Abokersh, Hatem Elayat, Mohamed Osman, and Mohamed El-Morsi

  [abstract not available]

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  Enhancement of silicon nanowire micro-TEG using a plasmonic mid-IR absorber

  Samar Akef, Ahmed M. Hassanen, and Mohamed A. Swillam

  [abstract not available]

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  Timely Estimation Using Coded Quantized Samples

  Ahmed Arafa, Karim Banawan, Karim G. Seddik, and H. Vincent Poor

  [abstract not available]

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  Load Balancing in Cellular Networks: A Reinforcement Learning Approach

  Kareem Attiah, Karim Banawan, Ayman Gaber, Ayman Elezabi, Karim Seddik, Yasser Gadallah, and Kareem Abdullah

  [abstract not available]

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  Insight-Driven Sales Management

  Hesham O. Dinana

  In the new VUCA (Volatile, Uncertain, Complex and Ambiguous) world that we live in, there are new rules that will reshape many of the components of sales management, from prospecting, to lead qualification, to closing and relationship management. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touch points on how organizations will manage their sales process and the sales teams in the integrated online and offline worlds (O2O sales). The digital-age consumer and the digital-age sales team will have different communication needs and tools that need to be addressed by sales leaders to ensure their organizations’ success and competitiveness in this new landscape. Customer insights is the new name of the game and it needs to be developed using techniques such as content management, user experience management, performance analytics, machine learning, and artificial intelligence. Effectively and efficiently managing the sales process and the sales practices in the digital age will be the new challenge that organizations need to face as some types of sales jobs might disappear (order takers) and new jobs will need to be developed (sales analysts and data scientists). Todays sales managers need to put science into the art of selling.

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  Optical biosensor based on ultrathin SOI waveguides

  Mohamed Elsayed, Sherif Mohamed, Amina Aljaber, and Mohamed Swillam

  [abstract not available]

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  Suspended silicon waveguide for mid-infrared gas sensing

  Raghi S. El Shamy, Mohamed A. Swillam, and Diaa A. Khalil

  [abstract not available]

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  Waveguides sensitivity analysis for mid-infrared gas sensing

  Raghi S. El Shamy, Mohamed A. Swillam, and Diaa A. Khalil

  [abstract not available]

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  Optimized 3D Drone Placement and Resource Allocation for LTE-Based M2M Communications

  Ahmed Fahim and Yasser Gadallah

  [abstract not available]

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  The Vehicle Routing Problem with Split Delivery and Heterogeneous Trucks and Commodities: A Case Study

  Sherif A. Fahmy

  [no abstract provided]

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  Effect of cfrp strips bonding location on flexural capacity and ductility of reinforced concrete beams

  Mina Iskander, Mina Melad, Mourad Yasser, Waleed Abdel Rahim, and Amr Mosa

  [abstract not available]

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  Realistic Wireless Smart-Meter Network Optimization Using Composite RPL Metric

  Amr Salah Kassab, Karim G. Seddik, Ayman Elezabi, and Ahmed Soltan

  [abstract not available]

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  Learning Visualizing Genomic Signatures of Cancer Tumors using Deep Neural Networks

  Tarek Khorshed, Mohamed N. Moustafa, and Ahmed Rafea

  [abstract not available]

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  Multi-Tissue Cancer Classification of Gene Expressions using Deep Learning

  Tarek Khorshed, Mohamed N. Moustafa, and Ahmed Rafea

  [abstract not available]

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  Study of the Substrate Materials and Thin Film Sensing Layer on the SAW Sensor Behaviour for VOCs

  Ghaylen Laouini, Tariq Al Zoubi, and Mohamed Moustafa

  [abstract not available]

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  Integral Equation Formulation for Planar Plasmonic Nano Structures in Layered Media

  Esraa M. Mahdy, Alaa K. Abdelmageed, and Ezzeldin A. Soliman

  [abstract not available]

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  Economic Design for a Reliable Prosthetic Arm

  Mayar M. Medhat, Gehad I. Alkady, Ramez M. Daoud, Hany M. Elsayed, and Mustafa Arafa

  [abstract not available]

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  Work-in-Progress: A Novel Fault Tolerant Scheme for a Wireless Modular Prosthetic Limb

  Mayar M. Medhat, Ramez M. Daoud, and Hassanein H. Amer

  [abstract not available]