Rebranding The Giza Zoo
The Giza Zoo used to be one of the major landmarks in Egypt, the world’s fourth best zoo, and the biggest in the MENA region. However, it stared to deteriorate in the past few years due to the lack of renovation and creativity. Moreover, The Giza Zoo is a significant icon not only for entertainment, but also for educational purposes. The main problems of The Giza Zoo are its lack of clear visual identity, lack of consistency in the signage system, and not meeting the standards of a modern zoo experience which makes it difficult for the visitors to explore the place. Thus, I decided to rebrand the Giza Zoo aiming to enhance the visitor’s experience through redesigning the way-finding system, the information system, and unifying its visual identity.
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Abbas, Sama, "Rebranding The Giza Zoo" (2018). Capstone and Graduation Projects. 56.
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