Title
Rebranding The Giza Zoo
Student Status
Undergraduate
Abstract
The Giza Zoo used to be one of the major landmarks in Egypt, the world’s fourth best zoo, and the biggest in the MENA region. However, it stared to deteriorate in the past few years due to the lack of renovation and creativity. Moreover, The Giza Zoo is a significant icon not only for entertainment, but also for educational purposes. The main problems of The Giza Zoo are its lack of clear visual identity, lack of consistency in the signage system, and not meeting the standards of a modern zoo experience which makes it difficult for the visitors to explore the place. Thus, I decided to rebrand the Giza Zoo aiming to enhance the visitor’s experience through redesigning the way-finding system, the information system, and unifying its visual identity.
Department
Arts Department
First Advisor
Bahia Shehab
Second Advisor
Ghalia ElSrakbi
Third Advisor
Haytham Nawar
Committee Member 1
Ahmed Ellaithy
Committee Member 2
Ahmad Saqfalhait
Committee Member 3
Ayman Ismail
Extent
p.4
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
Abbas, Sama, "Rebranding The Giza Zoo" (2018). Capstone and Graduation Projects. 56.
https://fount.aucegypt.edu/capstone/56
Rights
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
Publication Date
Fall 12-21-2018
Comments
This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).