Title

Promoting Internal Tourism

Student Status

Undergraduate

Abstract

This campaign plays a strong role in enhancing Egypt’s economy, educational standards, and social values through the youth who are a major aspect of any progress that takes place in this country. It glorifies the idea of starting within instead of reaching for external sources aiming for progress. Tourism is a major aspect of the economic well being of Egypt; therefore, internal tourism will allow the economy to flourish significantly. From an educational perspective, the youth will be given the opportunity to attain geographical and historical knowledge about Egypt through hands on experiences. Through this campaign, the youth will have a realization of social values in terms of cultural heritage, and staying in primary contact with nature. They are prevented from nature related experiences because they live in the city. This campaign offers the youth the chance to indulge in the countless outdoor activities that they are deprived from in Cairo. This project aims to promote internal tourism in Egypt through campaigning the destinations in a way that seems fun, interactive, and playful to the youth straying away from television advertisements and poster advertisements that seem mainstream to the youth of Cairo. The campaign is divided into four sectors which are: guerrilla advertisements, informative pamphlets, travel solutions, and packaged giveaways.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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