Beyond Pink and Plastic: A Critical Analysis of Barbie (2023) Through the Lens of Gender Performativity, Intersectionality, and Diverse Cultural Perspectives

Authors

Nelly K. Abdelwahed, The American University in CairoFollow

Abstract

This paper critically examines Barbie (2023), directed by Greta Gerwig, through the frameworks of Judith Butler’s gender performativity and Kimberlé Crenshaw’s intersectionality. By analyzing qualitative data from interviews with Egyptian university students, the study explores how the film challenges traditional gender norms while addressing its polarizing reception globally. While Barbie (2023) succeeds in sparking conversations about gender, identity, and societal expectations, its Western-centric narrative limits its resonance with non-Western audiences, particularly in the Middle East. The findings reveal a dichotomy: the film effectively critiques systemic inequalities and empowers women but simultaneously overlooks intersectional and diverse lived experiences. This analysis highlights the need for feminist media to bridge cultural divides and engage authentically with global audiences. The study contributes to feminist media criticism by addressing the gap in research on Barbie (2023) and underscoring the importance of inclusivity and representation in feminist narratives.

Document Type

Research Article

Department

Psychology Department

Recommended Citation

Abdelwahed, Nelly K. (2025) "Beyond Pink and Plastic: A Critical Analysis of Barbie (2023) Through the Lens of Gender Performativity, Intersectionality, and Diverse Cultural Perspectives," The Undergraduate Research Journal: Vol. 10, Article 5.
Available at: https://fount.aucegypt.edu/urje/vol10/iss1/5

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

Dr. Heba Kotb

Case# 2023-2024-130