Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity
Author's Department
Management Department
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https://www.tandfonline.com/doi/full/10.1080/08961530.2018.1455549?scroll=top&needAccess=true
Document Type
Research Article
Publication Title
Journal of International Consumer Marketing
Publication Date
5-17-2018
doi
10.1080/08961530.2018.1455549
First Page
288
Last Page
303
Recommended Citation
APA Citation
Hussein, R. M.
(2018). Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity. Journal of International Consumer Marketing, 30(5), 288–303.
10.1080/08961530.2018.1455549
https://fount.aucegypt.edu/faculty_journal_articles/56
MLA Citation
Hussein, Rania Mohamed Samir
"Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity." Journal of International Consumer Marketing, vol. 30,no. 5, 2018, pp. 288–303.
https://fount.aucegypt.edu/faculty_journal_articles/56