Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Authors

Rania Mohamed Samir Hussein, The American University in Cairo (AUC)

Author's Department

Management Department

Find in your Library

https://www.tandfonline.com/doi/full/10.1080/08961530.2018.1455549?scroll=top&needAccess=true

All Authors

Rania Hussein; Salah Hassan

Document Type

Research Article

Publication Title

Journal of International Consumer Marketing

Publication Date

5-17-2018

doi

10.1080/08961530.2018.1455549

First Page

288

Last Page

303

Recommended Citation

APA Citation

Hussein, R. M. (2018). Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity. Journal of International Consumer Marketing, 30(5), 288–303. https://doi.org/10.1080/08961530.2018.1455549

MLA Citation

Hussein, Rania Mohamed Samir "Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity." Journal of International Consumer Marketing, vol. 30, no. 5, 2018, pp. 288–303.
https://doi.org/10.1080/08961530.2018.1455549