Social marketing in Egypt: A case study on the use of marketing by "nahdet el mahrousa" NGO

Authors

Mohamed Ads
Ahmed Tolba, American University in CairoFollow

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-60960-583-4.ch014

Document Type

Research Article

Publication Title

Cases on Business and Management in the MENA Region: New Trends and Opportunities

Publication Date

12-1-2011

doi

10.4018/978-1-60960-583-4.ch014

First Page

218

Last Page

231

Recommended Citation

APA Citation

Ads, M. & Tolba, A. (2011). Social marketing in Egypt: A case study on the use of marketing by "nahdet el mahrousa" NGO. Cases on Business and Management in the MENA Region: New Trends and Opportunities, 218–231. 10.4018/978-1-60960-583-4.ch014
https://fount.aucegypt.edu/faculty_journal_articles/2193

MLA Citation

Ads, Mohamed, et al. "Social marketing in Egypt: A case study on the use of marketing by "nahdet el mahrousa" NGO." Cases on Business and Management in the MENA Region: New Trends and Opportunities, 2011, pp. 218–231.
https://fount.aucegypt.edu/faculty_journal_articles/2193