Identifying the basis for segmenting higher education: Evidence from Egypt
Author's Department
Management Department
Find in your Library
https://doi.org/10.4018/978-1-4666-4014-6.ch004
Document Type
Research Article
Publication Title
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Publication Date
5-31-2013
doi
10.4018/978-1-4666-4014-6.ch004
First Page
32
Last Page
45
Recommended Citation
APA Citation
Mourad, M.
&
Shamma, H.
(2013). Identifying the basis for segmenting higher education: Evidence from Egypt. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, 32–45.
10.4018/978-1-4666-4014-6.ch004
https://fount.aucegypt.edu/faculty_journal_articles/1982
MLA Citation
Mourad, Maha, et al.
"Identifying the basis for segmenting higher education: Evidence from Egypt." Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, 2013, pp. 32–45.
https://fount.aucegypt.edu/faculty_journal_articles/1982