Identifying the basis for segmenting higher education: Evidence from Egypt

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-4666-4014-6.ch004

Document Type

Research Article

Publication Title

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Publication Date

5-31-2013

doi

10.4018/978-1-4666-4014-6.ch004

First Page

32

Last Page

45

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