The Adoption of Technological Innovations in a B2B context: An empirical study on the higher education industry in Egypt
Author's Department
Management Department
Find in your Library
https://doi.org/10.1108/JBIM-07-2013-0155
Document Type
Research Article
Publication Title
Journal of Business and Industrial Marketing
Publication Date
1-1-2014
doi
10.1108/JBIM-07-2013-0155
First Page
525
Last Page
545
Recommended Citation
APA Citation
Hussein, R.
&
Mourad, M.
(2014). The Adoption of Technological Innovations in a B2B context: An empirical study on the higher education industry in Egypt. Journal of Business and Industrial Marketing, 29(6), 525–545.
https://doi.org/10.1108/JBIM-07-2013-0155
MLA Citation
Hussein, Rania Mohamed Samir, et al.
"The Adoption of Technological Innovations in a B2B context: An empirical study on the higher education industry in Egypt." Journal of Business and Industrial Marketing, vol. 29, no. 6, 2014, pp. 525–545.
https://doi.org/10.1108/JBIM-07-2013-0155
