Ariika bean bags: A successful brand capable of international expansion?
Author's Department
English & Comparative Literature Department
Find in your Library
https://doi.org/10.4018/978-1-4666-7393-9.ch012
Document Type
Research Article
Publication Title
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Publication Date
12-31-2014
doi
10.4018/978-1-4666-7393-9.ch012
First Page
277
Last Page
297
Recommended Citation
APA Citation
Hussein, R.
&
Mostafa, H.
(2014). Ariika bean bags: A successful brand capable of international expansion?. Cases on Branding Strategies and Product Development: Successes and Pitfalls, 277–297.
10.4018/978-1-4666-7393-9.ch012
https://fount.aucegypt.edu/faculty_journal_articles/1753
MLA Citation
Hussein, Rania, et al.
"Ariika bean bags: A successful brand capable of international expansion?." Cases on Branding Strategies and Product Development: Successes and Pitfalls, 2014, pp. 277–297.
https://fount.aucegypt.edu/faculty_journal_articles/1753