Ariika bean bags: A successful brand capable of international expansion?

Author's Department

English & Comparative Literature Department

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https://doi.org/10.4018/978-1-4666-7393-9.ch012

Document Type

Research Article

Publication Title

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Publication Date

12-31-2014

doi

10.4018/978-1-4666-7393-9.ch012

First Page

277

Last Page

297

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