Antecedents to SMS advertising acceptance: A grounded theory approach
Author's Department
Management Department
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Document Type
Research Article
Publication Title
International Journal of Internet Marketing and Advertising
Publication Date
1-1-2016
doi
10.1504/IJIMA.2016.076979
First Page
28
Last Page
53
Recommended Citation
APA Citation
Bakr, Y.
&
Tolba, A.
(2016). Antecedents to SMS advertising acceptance: A grounded theory approach. International Journal of Internet Marketing and Advertising, 10(1-2), 28–53.
10.1504/IJIMA.2016.076979
https://fount.aucegypt.edu/faculty_journal_articles/1591
MLA Citation
Bakr, Yousra, et al.
"Antecedents to SMS advertising acceptance: A grounded theory approach." International Journal of Internet Marketing and Advertising, vol. 10,no. 1-2, 2016, pp. 28–53.
https://fount.aucegypt.edu/faculty_journal_articles/1591