Abstract
Media Richness Theory (MRT) argues that within any work organization, the performance of employees and managers improve when using â richer' media for equivocal tasks. The main goal of this study is to assess the predictions made by Media Richness Theory that richer communication is better for tasks which are perceived to be equivocal. The employees' media selection behavior was assessed in accordance with the MRT to test its validity and application. This study sought to evaluate whether or not the assumptions made by MRT hold across the different cultural settings within organizations by distinguishing between high-context collectivistic cultures and low-context individualistic ones. To test this, a cross-cultural study of 312 employees and managers in Egypt, United Arab Emirates, Lebanon, Jordan, Kuwait, Tunisia, Bahrain representing high-context collectivistic cultures, and Canada, USA, UK, Germany, France, Czech Republic, and Switzerland representing low-context individualistic cultures was conducted. Based on the results, the applicability of MRT in organizations and across cultures was discussed.
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Graduation Date
6-1-2010
Submission Date
May 2010
First Advisor
Abdulla, Rasha
Second Advisor
Amin, Hussein
Extent
NA
Document Type
Master's Thesis
Library of Congress Subject Heading 1
Mass media -- Social aspects.
Library of Congress Subject Heading 2
Communication in organizations.
Rights
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
APA Citation
Abdel Kader, M.
(2010).A cross-cultural comparison of organizational communication media: an application of media richness theory [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/994
MLA Citation
Abdel Kader, Mai Wahid. A cross-cultural comparison of organizational communication media: an application of media richness theory. 2010. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/994