Abstract
On the 3rd of November 2016, the Central Bank of Egypt has announced the free flotation of the Egyptian pound. The Central Bank (CBE) had devalued the currency to 13 EGP per USD. The event of the devaluation of the Egyptian pound against US dollars started an extensive debate across media outlets. A content analysis of 605 articles in three news websites (national, private, and partisan) has been done since the announcement date of its implementation in November 2016 till July 2017 along with analyzing the press releases of the Central Bank (CBE), to describe how the Central Bank (CBE) of Egypt has been able to send out its messages through news websites. The topic was explored through the agenda-setting and media framing theories, in order to track frames of the free flotation of the Egyptian pound and to identify trends in covering monetary policy in local news websites, to compare coverage of the new monetary decision across these news websites and to examine variations across them. The research sample covered different types of news websites (national, private, partisan) to ensure balance in the sample selection. The research found out that "El Watan" - the private news website provided the highest positive and optimistic views of the flotation followed by Al Ahram the national website and Al Wafd the partisan news websites. "El Watan" together with "Al Ahram" relied on official sources in developing their news stories, yet Al Wafd relied on non-official sources. The frames mentioned in the press releases of the Central Bank (CBE) of Egypt were reflected in the media coverage of the three news websites however they were not constant in terms of duration or longevity. The frames applied in the press releases of the Central Bank (CBE) of Egypt were found to be six frames, "The free flotation of the Egyptian pound is a must", "Stimulating the Egyptian economy is a shared responsibility", "The free flotation of the Egyptian pound has positive outcomes", "There are side effects for the free flotation of the Egyptian pound", "Assuring the sustainability of the social aid programs for the needy people" and the frame that lasts through all press releases was "Assuring long term economic stability for investors and people".
Department
Public Policy & Administration Department
Degree Name
MA in Public Policy
Graduation Date
2-1-2018
Submission Date
January 2018
First Advisor
Allam, Rasha; Amin, Hussein
Committee Member 1
Amin, Hussein
Committee Member 2
Hegazy, Ibrahim
Extent
110 p.
Document Type
Master's Thesis
Rights
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
Recommended Citation
APA Citation
tawfik, E.
(2018).Media framing of the Egyptian monetary policy in domestic news websites: insights from "The Flotation of the Egyptian Pound in 2016" [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/690
MLA Citation
tawfik, Engy Azzam. Media framing of the Egyptian monetary policy in domestic news websites: insights from "The Flotation of the Egyptian Pound in 2016". 2018. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/690
Comments
Yousef Jameel AUC Fellowship