The Music industry has been a prominent cultural and a communication method throughout the past two decades, with a lot of genres emerging every day. In Egypt, the cradle of civilization has always been innovative with its musical ideas, which helped in the birth of a music genre, Techno-Shaa'by -“also known as Mahraganat - which is a mix between old Folk/Shaa'by music and modern instruments, such as rapping and auto-tuning. However, not all creative ideas are positive. Most of the lyrical content of Techno-Shaa'by Music is about women, women sexualization and objectification. Therefore, this study aimed to understand how the lyrical content affects youth on and how the music is branched within the genre. The study suggested two hypotheses, one was; the more youth listen to this genre of music, the more they tend to objectify women, and two; there is a difference between males and females in perceiving objectification in this genre. Hence, the study conducted a survey on 150 university students and a content analysis on 25 tracks. Nonetheless, the hypothesis was rejected due to the correlation tested which resulted in (r= .043) and (P= .608), meaning that the correlation between both variables is statistically insignificant, as well as rejecting the second hypothesis as there was no difference between males and females in perceiving objectification in Techno Shaa'by songs. On the other hand, the content analysis showed that over 80% of the Mahraganat music under the "women" theme talk about women and their sexuality.
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
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(2017).Objectification of women in the new shaa'by song [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
Aboubakr, Noorhan Gamal. Objectification of women in the new shaa'by song. 2017. American University in Cairo, Master's thesis. AUC Knowledge Fountain.