Abstract

Multilateral organizations, such as the World Health Organization (WHO), play a key role in managing health emergencies during crises. During the COVID-19 pandemic, WHO achieved significant progress by supporting countries with technical assistance, guidelines, and essential resources. As well as providing technical guidance, sharing information, and coordinating among member states. This experience highlighted the importance of WHO in tackling global public health problems and showed how multilateral collaboration can help address complex challenges. Moreover, risk and crisis communication proved to be a critical part of WHO’s response, ensuring that clear and timely information reached the public and stakeholders. Despite these efforts, multilateral organizations faced several challenges in their emergency response during COVID-19. These included issues related to financial constraints, management complexities, political challenges, and concerns about credibility and trust. This research aims to explore WHO’s crisis management during the COVID-19 pandemic, identify areas for improvement, and develop strategies to enhance credibility and communication of the organization with funding challenges and social media driven dynamics. A qualitative research study is conducted using a case study approach focused on WHO’s response during the pandemic during the period from 2020 to 2024. The research findings revealed both strengths and weaknesses in WHO’s crisis management and emergency response. Emphasizing the need for a clear response strategy and effective communication, while also recognizing the internal and external challenges WHO is facing. Providing lessons from the pandemic to highlight areas that require improvement for robust emergency management and enhanced future emergency responses.

School

School of Global Affairs and Public Policy

Department

Public Policy & Administration Department

Degree Name

MA in Public Administration

Graduation Date

Fall 2025

Submission Date

9-18-2025

First Advisor

Ghada Barsoum

Committee Member 1

Shahjahan Bhuiyan

Committee Member 2

Mohamed Elkaramany

Extent

109 p.

Document Type

Master's Thesis

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

Disclosure of AI Use

Translation; No use of AI

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