Abstract
With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have influenced users' perceptions of trust and how social cues on Instagram affect users' perceptions of the content. Employing the Uses and Gratifications theory as well as the News Values theory, this study surveyed online news consumers in Egypt where ( N=225 ) respondents participated; the aim of the survey is to test the Egyptian online news consumers' habits when consuming news over Instagram and to test how it affected their perception of News Values, News Recognition, and Trust.
School
School of Global Affairs and Public Policy
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Graduation Date
Fall 2-19-2025
Submission Date
1-28-2025
First Advisor
Rasha Allam
Committee Member 1
Hussein Amin
Committee Member 2
Nadine El Sayed
Extent
98p.
Document Type
Master's Thesis
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
Recommended Citation
APA Citation
Battah, H.
(2025).The Shift to Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, and Perceptions of News Values, Credibility, and Recognition on Instagram as a news Source. [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/2472
MLA Citation
Battah, Hussein. The Shift to Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, and Perceptions of News Values, Credibility, and Recognition on Instagram as a news Source.. 2025. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/etds/2472
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Journalism Studies Commons, Mass Communication Commons, Social Media Commons