With the emergence of VOD content worldwide, and its increasing popularity in the Middle East and Egypt, this paper examines the effect of binge-watching the subscription video on demand streaming service “Netflix” on Egyptian Youths’ perceptions and how they perceive the real world. The Study tests both the number of hours spent watching Netflix and the frequency of binge-watching on the impact on perceived reality of societal values, third person effect and the acceptance of controversial societal values in Egypt. It also studies whether the influence of the cumulative long-hours of exposure to Netflix may give a new dimension to the cultivation theory originally coined by George Gerbner in the 1970s.


School of Global Affairs and Public Policy


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

Spring 1-31-2023

Submission Date


First Advisor

Rasha Allam

Committee Member 1

Nadine Elsayed

Committee Member 2

Tara Alkadi


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Document Type

Master's Thesis

Institutional Review Board (IRB) Approval

Approval has been obtained for this item