Title
Robotics Company Rebranding
Student Status
Undergraduate
Abstract
Tutbot is a Robotics Startup. The scope of the project was to rebrand the company’s visual identity and website. The target audience is children from 8 to 14. The website is divided into 2 sections, one for the children and the other targeting the parents, because after all it’s the parents who are going to make the purchasing decision. The part for the parents has all kinds of information concerning the company and the products, while the children’s section consists of the quests and guides for building the robot. Concerning the visual brand identity, the colors and patterns were all inspired by King Tutankhamen’s treasure. The aim of the project is to create a visual identity that embodies the ancient Egyptian identity with a mixture of the futuristic and technological aspect of the company. Following the brand manager’s request, the website had to look modern, with some inspiration from the existing styles used by the competitors
Department
Arts Department
First Advisor
Bahia Shehab
Second Advisor
Ghalia ElSrakbi
Third Advisor
Haytham Nawar
Committee Member 1
Ahmed Ellaithy
Committee Member 2
Ahmad Saqfalhait
Committee Member 3
Ayman Ismail
Extent
p.2
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
Magued, Iman, "Robotics Company Rebranding" (2018). Capstone and Graduation Projects. 34.
https://fount.aucegypt.edu/capstone/34
Rights
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
Publication Date
Fall 12-21-2018
Comments
This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).