Title

Tofaha

Student Status

Undergraduate

Abstract

Tofaha is a series of activity books in Arabic for children aged 4-years old. The inspiration of the three-book series comes from what children see and encounter daily, in the streets or at home. The target age group is 4-year-old Arabic-speaking children. The series introduces them to three primary elements which are numbers, letters and shapes. Each book focuses on one element only, to make it specific and not confusing. Each book covers a specific learning element individually, introduced using one specific component. For example, they will learn about numbers and simple addition, using fruits. The three books are: The books of numbers: with fruits The book of letters: with animals The book of shapes: with transportation vehicles Alongside with the books, a simple additional puzzle game was created to make the learning experience more engaging for the children. The puzzle is for four vehicles of the book of shapes. The name Tofaha, meaning apple, was chosen simply because an apple is a symbol of knowledge, and knowledge is what the books are all about. Additionally, an apple is an element in one of the books, therefore, it is familiar to the kids.

Department

Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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