Title

Bel Masry Keda

Student Status

Undergraduate

Abstract

A research-based design project that deconstructs the different levels of Formal and Informal Egyptian Arabic, providing an alternative interpretation of the Modern-Day Egyptian language. According to research, Egypt is one of the prominent cases of Diglossia; where two languages (or two varieties of the same language) are used under different conditions within a community, often by the same speakers. While we use two different varieties in Egypt; Modern Standard Arabic (Formal) and Egyptian Spoken Arabic (Informal), they are not the only linguistic forms used for communication. Analysis of the written language highlights more than one form, with different combinations used to deliver different ideas or messages. By dissecting and categorising data collected from research, the project showcases real-life examples from offline and online mediums, demonstrating 5 variants of language and how these variants are combined to create different levels. In doing so, the project reflects the complex, yet fluid nature of the language used in Egypt

Department

Arts Department

First Advisor

Ghalia Elsrakbi

Second Advisor

Bahia Shehab

Third Advisor

Haytham Nawar

Committee Member 1

Adly Tomah

Committee Member 2

Ahmad Hefnawy

Committee Member 3

Ahmad Saqfalhait

Extent

p.6

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Holy Shift- Fifth Graduating Class of Graphic Design Students-The American University in Cairo – Class Fall 2019” catalog. "Holy Shift" is the title of the Fifth Senior Students Exhibition. It included 30 graduation projects that are broadly divided into four themes: Designing for Cultural and Social Impact Projects presented under this category offer creative tools to critically address social problems. The second theme is; Reimagining Cultural Heritage. The third theme is Designing Future Experiences, and the forth theme “Designing for Education” Graduating Committee: Adly Tomah (CEO, Gemini Enterprises Africa) Ahmad Hefnawy (Founder, Cairopolitan) Ahmad Saqfalhait (Associate Professor of Practice in Design, AUC) Ahmed AlLaithy (Technology Transfer Director, AUC) Bahia Shehab ( Professor of Practice in Design, AUC) Bassem Yousri (Visual Artist, Graphic Design Adjunct Faculty, AUC) Hani Mahfouz (Founder, Hani Mahfouz Design) Hicham Rahmeh (Lead Illustrator at The Brand Company and Co-founder at TokTok) Ibrahim Islam (Creative Head, JWT) Jochen Braun (Associate Professor of Practice in Design, AUC) May Ramy (Director, Academic Initiatives and Mentorship Services, AUC) Nelly El Sharkawy (Creative Director Cairopolitan) Sally-Ann Skerrett (Head of Graphic Design Department, GUC) Sarah Salmawy (Graphic Design Adjunct Faculty, AUC) Sawsan Morad (Editor in Chief, El-Beit Magazine) Tarek Naga (Architect, Adjunct Faculty, AUC) Thomas Wolsey (Assistant Professor, DICE, AUC) Yasmine El Dorghamy (Editor in chief, Rawi Magazine) Yasmine Moataz (Assistant Professor of Anthropology, AUC)

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-1-2019

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