Department
Economics Department
Description or Abstract
D-Card is a payback card that is to be introduced to the Egyptian market as step one then expand to cover the Middle East and North Africa. The business is a two-sided platform with customers on one side benefiting from discounts that are dynamic and attractive, and stores on the other side benefiting from bigger market shares and free marketing. The company will make revenue from a portion of the revenue stores make from the card holders in return for the marketing and exposure the stores will get from being part of the network.
Keywords
Enterpreneurship, Discount Card, Referral Marketing
Faculty Advisor
Ismail, Ayman
Course
MGMT 413
Content Type
Other
Extent
40 p.
Language
eng
Recommended Citation
Atwa, Amin; Mohsen, Abdallah; Abdelnasser, Salma; and Mohamed, Madina, "Dcard, the Leading Payback Card!" (2012). Papers, Posters, and Presentations. 13.
https://fount.aucegypt.edu/studenttxt/13