Department

Economics Department

Description or Abstract

D-Card is a payback card that is to be introduced to the Egyptian market as step one then expand to cover the Middle East and North Africa. The business is a two-sided platform with customers on one side benefiting from discounts that are dynamic and attractive, and stores on the other side benefiting from bigger market shares and free marketing. The company will make revenue from a portion of the revenue stores make from the card holders in return for the marketing and exposure the stores will get from being part of the network.

Keywords

Enterpreneurship, Discount Card, Referral Marketing

Faculty Advisor

Ismail, Ayman

Course

MGMT 413

Content Type

Other

Extent

40 p.

Language

eng

Included in

Business Commons

COinS