Drivers of SMS advertising acceptance: a mixed-methods approach
Author's Department
Management Department
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https://doi.org/10.1108/JRIM-02-2018-0033
Document Type
Research Article
Publication Title
Journal of Research in Interactive Marketing
Publication Date
3-11-2019
doi
10.1108/JRIM-02-2018-0033
First Page
96
Last Page
118
Recommended Citation
APA Citation
Bakr, Y.
Tolba, A.
&
Meshreki, H.
(2019). Drivers of SMS advertising acceptance: a mixed-methods approach. Journal of Research in Interactive Marketing, 13(1), 96–118.
10.1108/JRIM-02-2018-0033
https://fount.aucegypt.edu/faculty_journal_articles/968
MLA Citation
Bakr, Yousra, et al.
"Drivers of SMS advertising acceptance: a mixed-methods approach." Journal of Research in Interactive Marketing, vol. 13,no. 1, 2019, pp. 96–118.
https://fount.aucegypt.edu/faculty_journal_articles/968