Drivers of SMS advertising acceptance: a mixed-methods approach

Author's Department

Management Department

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https://doi.org/10.1108/JRIM-02-2018-0033

Document Type

Research Article

Publication Title

Journal of Research in Interactive Marketing

Publication Date

3-11-2019

doi

10.1108/JRIM-02-2018-0033

First Page

96

Last Page

118

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