Brand equity in higher education: Comparative analysis

Authors

Maha Mourad, The American University in Cairo (AUC)
Hakim Adel Hakim Meshreki, The American University in Cairo (AUC)

Author's Department

Management Department

Second Author's Department

Management Department

Find in your Library

https://srhe.tandfonline.com/doi/abs/10.1080/03075079.2019.1582012?journalCode=cshe20#.XnPHNW5uI2x

All Authors

Maha Mourad, Hakim Meshreki, Samer Sarofim

Document Type

Research Article

Publication Title

Studies in Higher Education

Publication Date

3-8-2019

doi

10.1080/03075079.2019.1582012

First Page

209

Last Page

231

Recommended Citation

APA Citation

Mourad, M. & Meshreki, H. A. (2019). Brand equity in higher education: Comparative analysis. Studies in Higher Education, 45(1), 209–231. 10.1080/03075079.2019.1582012
https://fount.aucegypt.edu/faculty_journal_articles/78

MLA Citation

Mourad, Maha, et al. "Brand equity in higher education: Comparative analysis." Studies in Higher Education, vol. 45,no. 1, 2019, pp. 209–231.
https://fount.aucegypt.edu/faculty_journal_articles/78