The pharaoh rises: Z-generation startup PIK

Authors

Randa El Bedawy, The American University in Cairo (AUC)Follow
Mayar Farrag Elsayed, The American University in Cairo (AUC)

Author's Department

Management Department

Find in your Library

https://doi.org/10.1108/eemcs-09-2021-0308

All Authors

Randa el Bedawy, Mayar Farrag Elsayed

Document Type

Research Article

Publication Title

Emerald Emerging Markets Case Studies

Publication Date

10-20-2022

doi

10.1108/eemcs-09-2021-0308

Abstract

The case can be used to discuss leadership issues in young ventures. It also allows for a discussion of effective sales and marketing functions for a new product. The case also addresses the different challenges facing certain business models in the market, and finally the importance of having a supporting team.

First Page

1

Last Page

23

Recommended Citation

APA Citation

El Bedawy, R. & Elsayed, M. (2022). The pharaoh rises: Z-generation startup PIK. Emerald Emerging Markets Case Studies, 12(4), 1–23. https://doi.org/10.1108/eemcs-09-2021-0308

MLA Citation

El Bedawy, Randa, et al. "The pharaoh rises: Z-generation startup PIK." Emerald Emerging Markets Case Studies, vol. 12, no. 4, 2022, pp. 1–23.
https://doi.org/10.1108/eemcs-09-2021-0308