The pharaoh rises: Z-generation startup PIK
Author's Department
Management Department
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https://doi.org/10.1108/eemcs-09-2021-0308
Document Type
Research Article
Publication Title
Emerald Emerging Markets Case Studies
Publication Date
10-20-2022
doi
10.1108/eemcs-09-2021-0308
Abstract
The case can be used to discuss leadership issues in young ventures. It also allows for a discussion of effective sales and marketing functions for a new product. The case also addresses the different challenges facing certain business models in the market, and finally the importance of having a supporting team.
First Page
1
Last Page
23
Recommended Citation
APA Citation
El Bedawy, R.
&
Elsayed, M.
(2022). The pharaoh rises: Z-generation startup PIK. Emerald Emerging Markets Case Studies, 12(4), 1–23.
10.1108/eemcs-09-2021-0308
https://fount.aucegypt.edu/faculty_journal_articles/4711
MLA Citation
El Bedawy, Randa, et al.
"The pharaoh rises: Z-generation startup PIK." Emerald Emerging Markets Case Studies, vol. 12,no. 4, 2022, pp. 1–23.
https://fount.aucegypt.edu/faculty_journal_articles/4711