The pharaoh rises: Z-generation startup PIK

Author's Department

Management Department

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https://doi.org/10.1108/eemcs-09-2021-0308

All Authors

Randa el Bedawy, Mayar Farrag Elsayed

Document Type

Research Article

Publication Title

Emerald Emerging Markets Case Studies

Publication Date

10-20-2022

doi

10.1108/eemcs-09-2021-0308

Abstract

The case can be used to discuss leadership issues in young ventures. It also allows for a discussion of effective sales and marketing functions for a new product. The case also addresses the different challenges facing certain business models in the market, and finally the importance of having a supporting team.

First Page

1

Last Page

23

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