Corporate Social Responsibility (CSR) at CréditAgricole Egypt: Bridging the Academic–Practitioner Divide

Author's Department

El Khazendar Business Research and Case Center

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https://doi.org/10.4135/9781529606072

All Authors

Dina El-Bassiouny; Noha El-Bassiouny

Document Type

Research Article

Publication Date

Summer 1-7-2019

doi

10.4135/9781529606072

Abstract

Corporate social responsibility (CSR) is a notion of growing importance and relevance to both scholars and practitioners alike. In the academic literature, different theories have addressed the philosophical postulates behind CSR. These are agency theory, stakeholder theory, stewardship theory, and institutional theory, among others. This case study emphasizes the relationship between theory and practice and explores how the academic literature on CSR can benefit the profession in this field. The case study is on Crédit Agricole, one of the largest banks worldwide and a market leader in France. As CSR is an integral part of Crédit Agricole’s business, Crédit Agricole Egypt began its CSR initiative in 2012 with the aim of developing the Egyptian community. In an attempt to bridge the academic–practitioner divide in the CSR field, this case study demonstrates the most prominent CSR theories and identifies which of the academic approaches is followed by Crédit Agricole Egypt.

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1

Last Page

4

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