Implications of the Selfie for Marketing Management Practice in the Era of Celebrity

Authors

Dina Hassan Bassiouni, The American University in Cairo (AUC)Follow

Author's Department

Management Department

Find in your Library

http://www.worldcat.org/oclc/7260396240

All Authors

Chris Hackley; Rungpaka Amy Hackley; Dina H Bassiouni

Document Type

Research Article

Publication Title

Marketing Intelligence and Planning

Publication Date

5-2-2018

doi

10.1108/MIP-07-2017-0124

First Page

49

Last Page

62

Recommended Citation

APA Citation

Bassiouni, D. H. (2018). Implications of the Selfie for Marketing Management Practice in the Era of Celebrity. Marketing Intelligence and Planning, 36(1), 49–62. 10.1108/MIP-07-2017-0124
https://fount.aucegypt.edu/faculty_journal_articles/256

MLA Citation

Bassiouni, Dina Hassan "Implications of the Selfie for Marketing Management Practice in the Era of Celebrity." Marketing Intelligence and Planning, vol. 36,no. 1, 2018, pp. 49–62.
https://fount.aucegypt.edu/faculty_journal_articles/256