Governmental Social Media Communication Strategies during the COVID-19 Pandemic: The Case of Egypt
Author's Department
Public Policy & Administration Department
Second Author's Department
Public Policy & Administration Department
Third Author's Department
Public Policy & Administration Department
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https://doi.org/10.1080/01900692.2021.1915729
Document Type
Research Article
Publication Title
International Journal of Public Administration
Publication Date
1-1-2021
doi
10.1080/01900692.2021.1915729
Abstract
The research tried to figure out the effectiveness of governmental social media communication strategies during the COVID-19 pandemic. The methodology relied on a case study approach, focusing on Egypt. A special software, made available by the Facebook administration to academics, “CrowdTangle,” was used to analyze the contents of the official Facebook pages for four Government of Egypt authorities, using an assessment matrix, with seven different dimensions for communication effectiveness. The study findings showed that the government of Egypt did well in informing the public, but that transparency was lacking and that more effort must be exerted to encourage appropriate behavior by citizens.
First Page
907
Last Page
919
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APA Citation
El Baradei, L.
Kadry, M.
&
Ahmed, G.
(2021). Governmental Social Media Communication Strategies during the COVID-19 Pandemic: The Case of Egypt. International Journal of Public Administration, 44(11-12), 907–919.
10.1080/01900692.2021.1915729
https://fount.aucegypt.edu/faculty_journal_articles/2512
MLA Citation
El Baradei, Laila, et al.
"Governmental Social Media Communication Strategies during the COVID-19 Pandemic: The Case of Egypt." International Journal of Public Administration, vol. 44,no. 11-12, 2021, pp. 907–919.
https://fount.aucegypt.edu/faculty_journal_articles/2512