Brand equity in higher education
Author's Department
Management Department
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https://doi.org/10.1108/02634501111138563
Document Type
Research Article
Publication Title
Marketing Intelligence & Planning
Publication Date
6-21-2011
doi
10.1108/02634501111138563
First Page
403
Last Page
420
Recommended Citation
APA Citation
Mourad, M.
Ennew, C.
&
Kortam, W.
(2011). Brand equity in higher education. Marketing Intelligence & Planning, 29(4), 403–420.
10.1108/02634501111138563
https://fount.aucegypt.edu/faculty_journal_articles/2235
MLA Citation
Mourad, Maha, et al.
"Brand equity in higher education." Marketing Intelligence & Planning, vol. 29,no. 4, 2011, pp. 403–420.
https://fount.aucegypt.edu/faculty_journal_articles/2235
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