Brand equity in higher education

Authors

Maha Mourad, American University in CairoFollow
Christine Ennew, University of Nottingham
Wael Kortam, Cairo University

Author's Department

Management Department

Find in your Library

https://doi.org/10.1108/02634501111138563

Document Type

Research Article

Publication Title

Marketing Intelligence & Planning

Publication Date

6-21-2011

doi

10.1108/02634501111138563

First Page

403

Last Page

420

Recommended Citation

APA Citation

Mourad, M. Ennew, C. & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence & Planning, 29(4), 403–420. https://doi.org/10.1108/02634501111138563

MLA Citation

Mourad, Maha, et al. "Brand equity in higher education." Marketing Intelligence & Planning, vol. 29, no. 4, 2011, pp. 403–420.
https://doi.org/10.1108/02634501111138563