Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance
Author's Department
Management Department
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https://doi.org/10.1108/14635771311318144
Document Type
Research Article
Publication Title
Benchmarking
Publication Date
5-1-2013
doi
10.1108/14635771311318144
First Page
377
Last Page
395
Recommended Citation
APA Citation
Shamma, H.
&
Hassan, S.
(2013). Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance. Benchmarking, 20(3), 377–395.
10.1108/14635771311318144
https://fount.aucegypt.edu/faculty_journal_articles/1988
MLA Citation
Shamma, Hamed, et al.
"Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance." Benchmarking, vol. 20,no. 3, 2013, pp. 377–395.
https://fount.aucegypt.edu/faculty_journal_articles/1988
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