Title

Simply food: The crossroads in front of a new-born food brand

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-4666-7393-9.ch007

Document Type

Research Article

Publication Title

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Publication Date

12-31-2014

doi

10.4018/978-1-4666-7393-9.ch007

First Page

165

Last Page

177

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