Simply food: The crossroads in front of a new-born food brand
Author's Department
Management Department
Find in your Library
https://doi.org/10.4018/978-1-4666-7393-9.ch007
Document Type
Research Article
Publication Title
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Publication Date
12-31-2014
doi
10.4018/978-1-4666-7393-9.ch007
First Page
165
Last Page
177
Recommended Citation
APA Citation
Meshreki, H.
&
Mourad, M.
(2014). Simply food: The crossroads in front of a new-born food brand. Cases on Branding Strategies and Product Development: Successes and Pitfalls, 165–177.
10.4018/978-1-4666-7393-9.ch007
https://fount.aucegypt.edu/faculty_journal_articles/1754
MLA Citation
Meshreki, Hakim A., et al.
"Simply food: The crossroads in front of a new-born food brand." Cases on Branding Strategies and Product Development: Successes and Pitfalls, 2014, pp. 165–177.
https://fount.aucegypt.edu/faculty_journal_articles/1754