Dynamic programming models for maximizing customer lifetime value: An overview
Author's Department
Management Department
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https://doi.org/10.1007/978-3-030-29516-5_34
Document Type
Research Article
Publication Title
Advances in Intelligent Systems and Computing
Publication Date
1-1-2020
doi
10.1007/978-3-030-29516-5_34
First Page
419
Last Page
445
Recommended Citation
APA Citation
AboElHamd, E.
Shamma, H.
&
Saleh, M.
(2020). Dynamic programming models for maximizing customer lifetime value: An overview. Advances in Intelligent Systems and Computing, 1037, 419–445.
10.1007/978-3-030-29516-5_34
https://fount.aucegypt.edu/faculty_journal_articles/1565
MLA Citation
AboElHamd, Eman, et al.
"Dynamic programming models for maximizing customer lifetime value: An overview." Advances in Intelligent Systems and Computing, vol. 1037, 2020, pp. 419–445.
https://fount.aucegypt.edu/faculty_journal_articles/1565