Title

Linking cause assessment, corporate philanthropy, and corporate reputation

Author's Department

Management Department

Find in your Library

https://doi.org/10.1007/s11747-014-0417-2

Document Type

Research Article

Publication Title

Journal of the Academy of Marketing Science

Publication Date

5-1-2016

doi

10.1007/s11747-014-0417-2

First Page

376

Last Page

396

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