Linking cause assessment, corporate philanthropy, and corporate reputation
Author's Department
Management Department
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https://doi.org/10.1007/s11747-014-0417-2
Document Type
Research Article
Publication Title
Journal of the Academy of Marketing Science
Publication Date
5-1-2016
doi
10.1007/s11747-014-0417-2
First Page
376
Last Page
396
Recommended Citation
APA Citation
Szőcs, I.
Schlegelmilch, B.
Rusch, T.
&
Shamma, H.
(2016). Linking cause assessment, corporate philanthropy, and corporate reputation. Journal of the Academy of Marketing Science, 44(3), 376–396.
10.1007/s11747-014-0417-2
https://fount.aucegypt.edu/faculty_journal_articles/1345
MLA Citation
Szőcs, Ilona, et al.
"Linking cause assessment, corporate philanthropy, and corporate reputation." Journal of the Academy of Marketing Science, vol. 44,no. 3, 2016, pp. 376–396.
https://fount.aucegypt.edu/faculty_journal_articles/1345