Customer engagement on social media: How to enhance continuation of use

Author's Department

Management Department

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https://doi.org/10.1108/OIR-02-2016-0047

Document Type

Research Article

Publication Title

Online Information Review

Publication Date

1-1-2017

doi

10.1108/OIR-02-2016-0047

First Page

1006

Last Page

1028

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