Brands loyalty: Empirical evidence from the emerging Egyptian mobile industry

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-5225-7116-2.ch078

Document Type

Research Article

Publication Title

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Publication Date

1-1-2018

doi

10.4018/978-1-5225-7116-2.ch078

First Page

1446

Last Page

1465

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