Brands loyalty: Empirical evidence from the emerging Egyptian mobile industry
Author's Department
Management Department
Find in your Library
https://doi.org/10.4018/978-1-5225-7116-2.ch078
Document Type
Research Article
Publication Title
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Publication Date
1-1-2018
doi
10.4018/978-1-5225-7116-2.ch078
First Page
1446
Last Page
1465
Recommended Citation
APA Citation
Mourad, M.
&
Youssef, K.
(2018). Brands loyalty: Empirical evidence from the emerging Egyptian mobile industry. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 3, 1446–1465.
10.4018/978-1-5225-7116-2.ch078
https://fount.aucegypt.edu/faculty_journal_articles/1174
MLA Citation
Mourad, Maha, et al.
"Brands loyalty: Empirical evidence from the emerging Egyptian mobile industry." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, vol. 3, 2018, pp. 1446–1465.
https://fount.aucegypt.edu/faculty_journal_articles/1174