A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

Author's Department

Management Department

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https://doi.org/10.1108/JPBM-10-2017-1625

Document Type

Research Article

Publication Title

Journal of Product and Brand Management

Publication Date

11-19-2018

doi

10.1108/JPBM-10-2017-1625

First Page

832

Last Page

846

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