Imaginary futures: Liminoid advertising and consumer identity

Authors

Chris Hackley, Royal Holloway, University of London
Rungpaka Amy Hackley, School of Business, Economics and Informatics
Dina H. Bassiouni, American University in CairoFollow

Author's Department

Management Department

Find in your Library

https://doi.org/10.1080/13527266.2019.1694564

Document Type

Research Article

Publication Title

Journal of Marketing Communications

Publication Date

1-1-2019

doi

10.1080/13527266.2019.1694564

Recommended Citation

APA Citation

Hackley, C. Hackley, R. & Bassiouni, D. H. (2019). Imaginary futures: Liminoid advertising and consumer identity. Journal of Marketing Communications, https://doi.org/10.1080/13527266.2019.1694564

MLA Citation

Hackley, Chris, et al. "Imaginary futures: Liminoid advertising and consumer identity." Journal of Marketing Communications, 2019
https://doi.org/10.1080/13527266.2019.1694564