Marketing financial services and products in different cultural environments
Files
Department
Management Department
Description
[no abstract provided]
Publication Date
2-28-2015
Document Type
Book Chapter
Book Title
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Editors
Bikramjit Rishi
ISBN
9781466681408
Publisher
IGI Global
City
Hershey, PA
First Page
232
Last Page
267
Recommended Citation
APA Citation
Mertzanis, C.
(2015).Marketing financial services and products in different cultural environments. IGI Global. , 232-267
https://fount.aucegypt.edu/faculty_book_chapters/95
MLA Citation
Mertzanis, Charilaos
Marketing financial services and products in different cultural environments. IGI Global, 2015.pp. 232-267
https://fount.aucegypt.edu/faculty_book_chapters/95