Marketing financial services and products in different cultural environments

Authors

Charilaos Mertzanis, American University in CairoFollow

Files

Department

Management Department

Abstract

[no abstract provided]

Publication Date

2-28-2015

Document Type

Book Chapter

Book Title

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Editors

Bikramjit Rishi

ISBN

9781466681408

Publisher

IGI Global

City

Hershey, PA

First Page

232

Last Page

267

Recommended Citation

APA Citation

Mertzanis, C. (2015). Marketing financial services and products in different cultural environments. In Bikramjit Rishi (Eds.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (pp. 232-267). IGI Global.

MLA Citation

Mertzanis, Charilaos. "Marketing financial services and products in different cultural environments." Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, edited by Bikramjit Rishi, IGI Global, 2015. pp. 232-267