KOHLER®: Forecasting For Project-Based Market
Files
Department
El Khazendar Business Research and Case Center
Abstract
A newly appointed Middle East regional marketing manager for a major sanitary ware producer is exploring options to improve sales forecasts. The old forecasting method, which was based on historical sales from distributors’ retail stores, performed very poorly. Regional sales were driven mainly by large construction projects in the Gulf countries. A new approach that explicitly considers the status of each project and the stock-keeping units (SKUs) demanded shows promise.
Publication Date
2011
Document Type
Book Chapter
Book Title
Cases on Business and Management in the MENA Region: New Trends and Opportunities
ISBN
ISBN139781609605834
Publisher
IGI Global
City
Cairo, Egypt
First Page
256
Last Page
269
Keywords
KOHLER, Project-Based Market, sales forecasts, stock-keeping units
Recommended Citation
APA Citation
Awni, A.
&
Nada, M.
(2011).KOHLER®: Forecasting For Project-Based Market. IGI Global. , 256-269
https://fount.aucegypt.edu/faculty_book_chapters/1194
MLA Citation
Awni, Ali, et al.
KOHLER®: Forecasting For Project-Based Market. IGI Global, 2011.pp. 256-269
https://fount.aucegypt.edu/faculty_book_chapters/1194