Mona El Fadly: Spinning Off the Supply Chain

Mona El Fadly: Spinning Off the Supply Chain

Department

El Khazendar Business Research and Case Center

Abstract

This case examines a business in the food catering industry and demonstrates the importance of supply chain practices even to an entrepreneur’s small business. The business is legally registered as ‘El Yosr Food Corner’ and has been operating in Egypt since 1997. It provides standardized as well as customized home-made oriental dishes at competitive prices. By 2009, the surge in the growth of the business had strained the company’s operational capabilities in various ways. Furthermore, the business had encountered a number of hitches as a result of inefficiencies in supply chain management. Menna Reda, El Yosr’s consultant, was called in to advise the enterprise owner and managing director, Mona El Fadly, of the proper course of action to address these challenges.

Publication Date

2011

Document Type

Book Chapter

Book Title

Cases on Business and Management in the MENA Region: New Trends and Opportunities

ISBN

ISBN139781609605834

Publisher

IGI Global

City

Cairo, Egypt

First Page

244

Last Page

255

Keywords

Mona El Fadly, Supply Chain, food catering, entrepreneur, small business

Mona El Fadly: Spinning Off the Supply Chain
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