As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian audience on the political satire show Al Bernameg. The study aims at measuring the perceived bias of Al Bernameg and the perceived and actual influence of the program. This study seeks to explore the influence Al Bernameg has on its audience in relating it to the Third Person effect theory. It examines the difference between the actual purpose for watching Al Bernameg and the perceived purpose. The study employed survey research as its primary source of data collection to investigate the research hypothesis via a purposive sample of 508 Egyptians. The research findings revealed a significant third-person effect pattern for the political satire program, especially among younger viewers
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Committee Member 1
Committee Member 2
Library of Congress Subject Heading 1
Political satire, Arabic -- Egypt.
Library of Congress Subject Heading 2
Television and politics -- Egypt.
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
(2014).Egyptian audienceÃ¢â‚¬â„¢s perception of political satire show: an analysis of the perceived and actual influence of political comedy programming [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
Younis, Dina Mohamed. Egyptian audienceÃ¢â‚¬â„¢s perception of political satire show: an analysis of the perceived and actual influence of political comedy programming. 2014. American University in Cairo, Master's thesis. AUC Knowledge Fountain.