Abstract

As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian audience on the political satire show Al Bernameg. The study aims at measuring the perceived bias of Al Bernameg and the perceived and actual influence of the program. This study seeks to explore the influence Al Bernameg has on its audience in relating it to the Third Person effect theory. It examines the difference between the actual purpose for watching Al Bernameg and the perceived purpose. The study employed survey research as its primary source of data collection to investigate the research hypothesis via a purposive sample of 508 Egyptians. The research findings revealed a significant third-person effect pattern for the political satire program, especially among younger viewers

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

2-1-2014

Submission Date

July 2014

First Advisor

Ismail, Amani

Committee Member 1

Hamdy, ila

Committee Member 2

Bassiouni, Di

Extent

117 p.

Document Type

Master's Thesis

Library of Congress Subject Heading 1

Political satire, Arabic -- Egypt.

Library of Congress Subject Heading 2

Television and politics -- Egypt.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

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