Egyptian society went through a number of significant changes between 2011 and 2015 as a result of the January 25 Revolution. Beyond the political implications, there have also been shifts in the social and psychological motivations behind the way people consume media and share information. This included a sharp increase in the publicâ€™s interests in political affairs after spending years of being generally apathetic. This paper examines whether this could be described as an increase in Need for Cognition on a social level and whether this has affected the spread of rumours in Egyptian society. Through in-depth interviews with a convenience sample of media professionals, the evolving relationship the Egyptian people have with their own sense of identity, the government, and media outlets is examined.
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Online Submission Date
Committee Member 1
Committee Member 2
Library of Congress Subject Heading 1
Library of Congress Subject Heading 2
Rumor -- Egypt -- 21st century.
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Approval has been obtained for this item
(2015).Need for cognition and rumour theory in post-revolutionary Egypt [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
Ashour, Lina. Need for cognition and rumour theory in post-revolutionary Egypt. 2015. American University in Cairo, Master's thesis. AUC Knowledge Fountain.